The nicest complete range on the market

Smile is a new complete line of products in pure pulp studied especially to meet up to all the
needs of the modern consumer.

Wide range

Respect for the environment
The large number of products, that form the Smile range, can satisfy every consumer requirement
and at the same time give the possibility to choose the right product for every sales channel or
distribution format.
Smile Lucart allows the consumer to choose a product that has a low environmental impact
without having to give up on quality and competitive prices. Most of the products have the
PEFC forest certification that guarantees the correct environmental, economical and social
management of the forests that are the source of the pulp used to make Smile products.

Charm

In a mature market like tissue, the Smile Lucart line can be distinguished not only by its name that
conveys a smile and charm but also by the graphics of the packets that are all characterised
by the presence of the Smily mascot. Smily is a tender and likeable racoon that
lives in the middle of nature and interacts with all the products highlighting their
characteristics.​